Article6 min read
Why Marketing Dashboards Fail (and How to Fix Them)
By Script TeamOctober 27, 2025
Why Marketing Dashboards Fail (and How to Fix Them)
Dashboards are everywhere — but few drive real decisions. The reason is simple: they measure what is easy, not what matters.
Common Reasons Dashboards Fail
- Too many metrics, not enough meaning
- Inconsistent data sources or naming conventions
- Poor visual hierarchy
- No link to operational action
How to Fix Them
- Define the decision. Every chart should answer a specific question.
- Limit metrics. Focus on 5–7 indicators that influence performance.
- Standardise data. Use one source of truth for all key measures.
- Add context. Show variance, benchmarks and trends.
The Script Rule
A dashboard that doesn’t change behaviour is decoration. Operational Intelligence turns dashboards into decision engines.
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